Citation: Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. (2006) Jacquelyn A. Ottman, Edwin R. Stafford and Cathy L. Hartman Environment, 48(5), 22-36.
Summary (via Green Clips): In 1960, Harvard business professor Theodore Levitt warned that corporate preoccupation on products rather than consumer needs was doomed to failure because consumers select products and new innovations that offer benefits they desire. Todays research indicates that many green products have failed because of green marketers myopic focus on their products greenness over the broader expectations of consumers or other market players (such as regulators or activists).
Evidence suggests that green products are able to appeal to mainstream consumers or lucrative market niches and frequently command price premiums by offering five non-green consumer values (efficiency and cost effectiveness, health and safety, symbolism and status, convenience and improved performance). A study conducted by the Alliance for Environmental Innovation and household products-maker S.C. Johnson found that consumers are most likely to act on green messages that strongly connect to their personal environments. According to popular culture experts, green marketing must appear grass-roots driven and humorous without sounding preachy.
Press release: The U.S. Environmental Protection Agency is moving ahead this summer to shut down libraries, end public access to research materials and box up unique collections on the assumption that Congress will not reverse President Bushs proposed budget reductions, according to agency documents released today by Public Employees for Environmental Responsibility (PEER). At the same time, EPAs own scientists are stepping up protests against closures on the grounds that it will make their work more difficult by impeding research, enforcement and emergency response capabilities.
See also: EPA FY 2007 Library Plan (18 pages, PDF)
Labels: EnviroProtection
EPA is requesting comments on some aspects of the national emission standards for hazardous air pollutants (NESHAPs) for new and existing hazardous waste combustors, which were published Oct. 12, 2005. The final technology-based standards that were issued in 2005 reduce emissions of hazardous pollutants, including lead, mercury, arsenic, dioxin and furans, and hydrogen chloride and chlorine gas. The NESHAPs are based on the maximum achievable control technology (MACT) for hazardous waste combustors. These standards are based on emission levels that are already being achieved by the better-performing sources within the group.
The combustors affected by this rule detoxify waste and recover energy from hazardous waste and include incinerators, cement kilns, lightweight aggregate kilns, boilers and process heaters, and hydrochloric acid production furnaces. EPA estimates about 145 facilities operate 265 devices that burn hazardous waste.
Comments will be accepted for 45 days following publication in the Federal Register.
More information on this rule: http://www.epa.gov/epaoswer/hazwaste/combust/finalmact/index.htm
Labels: EnviroProtection
There are plans to open 6 million hectares (a hectare is 10,000 square meters) to biofuel plantations in Indonesia, and environmentalists worry that suppliers will burn down trees to clear land for palm oil and sugar fields. Burning down trees that absorb greenhouse gasses would wipe out any climate-change advantage associated with burning cleaner fuels in automobiles.
Just another example of how delicate the balance of nature is. [Source: Reuters via alertnet.org]
Labels: BioFoolsGold
It takes about 4,776 gallons of water to raise a Christmas tree. To raise the 35 million Christmas trees
CINCINNATI, Ohio, August 24, 2006 (ENS) - Environmental and occupational health experts at the University of Cincinnati, UC, have found that India, China and Malaysia still produce and sell consumer paints with dangerously high lead levels, even on products intended for use by children such as painted playground equipment. Researchers from four countries say that this lead-based paint production poses a global health threat, and a worldwide ban is urgently needed to avoid future public health problems. >>more
WASHINGTON, DC, - A federal court has found the U.S. Environmental Protection Agencys efforts to protect public health from toxic air pollution to be "grossly delinquent." Deciding a lawsuit brought by the Sierra Club against EPA Administrator Stephen Johnson, the U.S. District Court for the District of Columbia ordered the EPA to issue dozens of overdue air toxics controls. >>more Labels: EnviroProtection, Toxic2U
| New Technique Pegs Air Impact of Small Power Sources IRVINE, California, - As California seeks more sources of clean electric power, researchers at University of California-Irvine have created the first scientific method for predicting the impact on air quality of small-scale generators located close to power users. Power sources include fuel cells, solar photovoltaics, gas turbines, micro-turbine generators and natural gas internal combustion engines. >>more |
WASHINGTON, DC, August 21, 2006 (ENS) - The federal government is offering $1.25 million in sustainability grants to teams of college students through the agency's People, Prosperity and the Planet, P3, contest, a national student design competition launched in 2004.
Applications are being received for the funds that will enable teams of college students to research, develop and design scientific and technical solutions to sustainability challenges that protect the environment while achieving continued economic prosperity.
EPA will award as many as 50 grants up to $10,000 each to student teams to research and develop sustainable solutions during the 2007-08 academic year.
In spring 2008, the teams will be invited to bring their designs to Washington, DC to compete for EPA's P3 Award, which includes an additional award worth up to $75,000 to further develop and implement the project in the field.
The competition will be judged by the National Academy of Engineering for design innovation and technical merit along with relevant social, economic and environmental considerations that are the keys to sustainable designs.
The P3 competition is open to teams of students attending colleges, universities and other post-secondary educational institutions.
Interdisciplinary teams are encouraged, including representatives from multiple engineering departments and departments such as chemistry, architecture, industrial design, economics, policy, social sciences, business, and communication.
Proposals must reach the EPA by December 21, 2006. Application procedures and materials for this year's grants are found at: http://es.epa.gov/ncer/rfa/2007/2007_p3_4thannual.html
Details about the P3 competition are at: http://www.epa.gov/P3
Labels: EnviroProtection
"Worldwide, chemistry has not been a popular career choice in recent years. Indeed, a steady decline of chemistry students has prompted concern," Paul Anastas, director of the Green Chemistry Institute in Washington DC and coiner of the term. He is borne out by a 2005 US National Research Council report that identifies a need to increase training in green chemistry to spur the move away from fossil fuels over coming decades. The report recommends incorporating green-chemistry principles into education materials for students as well as business leaders.
Energy storage is economical when the marginal cost of electricity varies more than the energy losses of storing and retrieving it. For instance, 1.2 gigawatt-hours might be stored at night in a pumped-storage reservoir, at a cost of 1.5 cents/kilowatt-hour. The next day, 1 gigawatt-hour might be recovered, and 200 megawatt-hours lost, and sold at 4.0 cents/kilowatt-hour, for a profit of $22,000. If this profit can be realized on most days, and if the storage facility cost less than perhaps $100M, the operator makes a profit.
The marginal cost of electricity varies because of the varying economics of different kinds of generators. At one extreme, water from a dam can go through a turbine for little more than the cost of releasing it down a spillway, so the marginal cost of generation is nearly zero. Coal-fired and nuclear power plants are also low marginal cost generators, as they have high capital and maintenance costs but low fuel costs. At the other extreme, most peaking generators burn natural gas, which is expensive. Operators prefer cheaper electricity, so they run the low-marginal-cost generators most of the time, and run the more expensive ones only when necessary. This is called "economic dispatch".
Labels: Renewable Energy
The United States uses a lot of energynearly a million dollars worth each minute, 24 hours a day, every day of the year. With less than five percent of the worlds population, we consume about one fourth of the worlds energy resources. We are not alone. People in Asia and Europe also use a large amount of energy. The average American consumes six times more energy than the world average. Every time we fill up our cars or open our energy bills, we notice the cost of that energy. Energy is more than numbers on a utility bill; it is the foundation of everything we do. All of us use energy every dayfor transportation, cooking, heating and cooling rooms, manufacturing, lighting, and entertainment. We rely on energy to make our lives comfortable, productive and enjoyable. To maintain our quality of life, we must use our energy resources wisely.
The choices we make about how we use energyturning machines off when were not using them or choosing to buy energy efficient appliancesimpact our environment and our lives. There are many things we can do to use less energy and use it more wisely. These things involve energy conservation and energy efficiency. Many people think these terms mean the same thing, but they are different.
Additionally, research has shown that chemical cleaning products can present health concerns because they may contain chemicals associated with eye, skin or respiratory irritation and other health issues. The Occupational Safety and Health Administration (OSHA) estimates that poor indoor air quality, also known as Sick Building Syndrome affects between 30 and 70 million U.S. workers and approximately 37 percent of the population suffers from chemical sensitivities, skin rashes, or allergies.
According to the EPA:
Christopher Haase
ESS, Cleaning the world One Solution at a Time
Environmentally Sensitive Solutions, Inc.
On the web at: www.neutralsolution.com www.neuhomecare.com www.neutralcleaning.com
Labels: EnviroProtection, Toxic2U
Labels: EnviroProtection
Labels: EnviroProtection, WaterProtection
Labels: EnviroProtection, Toxic2U
NEW YORK, New York, August 24, 2006 (ENS) - The Bush administration is facing fierce criticism across India for backing the Coca-Cola and Pepsi-Cola companies in their fight with local authorities and consumer groups.
Last week, the two multibillion dollar soft drink giants were forced to wind up their operations in the state of Kerala over charges of selling substandard products that could pose health risks.
The cola companies are already facing full or partial bans in six other Indian states as a result of a growing nationwide campaign by environmental groups and local communities.
Researchers at the Center for Science and Environment, an independent group based in New Delhi, say they have conducted various studies that clearly show pesticide residues in Coca-Cola and Pepsi products in India were 24 times higher than European Union standards.

However, they have failed to convince local health officials in many parts of the country. The cola companies have been ordered by the Indian Supreme Court to reveal the contents of their products within the next six months.
The state of Karnataka has initiated a lawsuit against Coca-Cola after its own tests confirmed high levels of pesticides in the drinks.
Those campaigning against the cola operations in India say they are furious over the U.S. government's refusal to consider local environmental concerns and its seemingly unconditional support for the two companies.
"The U.S. government should let the Indian government decide what is safe for the Indian public," said R. Ajayan of the Plachimada Solidarity Committee in Kerala, in response to a senior U.S. trade official's criticism of India's action against the companies.
"This is a setback for the Indian economy," Franklin Lavin, the U.S. undersecretary for international trade, told Agence France Press in an interview following the Kerala ban on Coca-Cola and Pepsi products.
"In a time when India is working hard to attract and retain foreign investment," Lavin said, "it would unfortunate if the discussions were dominated by those who did not want to treat foreign companies fairly."
Lavin, a former U.S. ambassador to Singapore, who has also held senior management positions at Citibank, is due to lead a business delegation to India in November to explore new investment opportunities.
Activists charge that the cola companies are trying to use political influence in India to avert the ban on the sale of their products and that Lavin's comments demonstrate the Bush administration's efforts to favor those who financed its election campaigns in the past.
In 2004, the George W. Bush presidential campaign received more than $380,000 from Coca-Cola and its affiliates, according to the India Resource Center, an international campaign group that works with local activists.
"Coca-Cola has strategically bought its way onto the good side of the Bush administration," said the Center's Amit Srivastava, "which is now returning the favor for the financial support."
Lavin has accused India of treating U.S. companies "unfairly," but activists like Srivastava think that is not true.
"It is ridiculous," he says, "It's the other way round."
Srivastava and others say this is not the first time U.S. officials are intervening on behalf of Coca-Cola and that their actions in the past leave no doubt that they are willing to discount human rights when commercial interests are at stake.

"I understand this is the second time that Coca-Cola's waiver request has been denied," said William Lash, then assistant secretary of the U.S. Department of Commerce, in a letter to the Indian authorities.
"I find it to be very unfortunate," he added, "not just for the company, but also for India's investment climate."
The Indian government ultimately approved the waiver request.
Activists say the U.S. perception of "investment climate" as represented by both Lash and Lavin is not shared by most Indians who care foremost about local communities and the environment.
"American companies cannot get away with exploitation of natural resources or subversion of the standardization process in the name of foreign investment," says Nandlal Master of Lok Samiti, a community organization in India's most populous state of Uttar Pradesh.
In the area of Mehdigang in Uttar Pradesh, local activists like Master who have challenged Coca-Cola say they are facing severe water shortages and pollution as a result of the company's bottling operations.
Sawai Singh, who works with a local community group that has challenged the Coca-Cola operations in Kala Dera in the state of Rajasthan, seems no less resentful of foreign companies' presence.
"Maybe it is time for the U.S. to reduce its investment," he says. "The U.S. companies have gobbled up many Indian owned companies. They have destroyed livelihoods for a large number of Indians."
{Published By Haider Rizvi in cooperation with OneWorld Network.}
| A leading technology research group says flash, or solid state memory drives may soon replace the standard hard drives in laptops. Over the past few years, flash memory technology has been claiming an increasingly sizeable share of the market, particularly in the form of USB drives. According to the Gartner Group, the NAND flash market has grown from 1.56 billion in 200 to 11.42 billion in 2005, with even higher projections for the next two years. This summer, Samsung set a new bar by releasing computers that utilize flash memory storage, negating the need for traditional magnetic disk media. The implications of a shift for laptops are significant for a number of reasons including changing performance demand, market trends and investment opportunities. Unconsidered at this point, but nonetheless compelling, is the possible environmental impact of such a transition. |
| The Sept, 06 special issue of Scientific American, titled Energy's Future Beyond Carbon, gives a great in-depth analysis of the latest and greatest in renewable energy options and provides an extensive analysis on the realities of human-induced climate change. Here are links to some of the articles SCIAM has posted on-line as freebies: A Climate Repair Manual Global warming is a reality. Innovation in energy technology and policy are sorely needed if we are to cope By Gary Stix The Nuclear Option A threefold expansion of nuclear power could contribute significantly to staving off climate change by avoiding one billion to two billion tons of carbon emissions annually By John M. Deutch and Ernest J. Moniz |
William O'Keefe says U.S. automakers are using their "green" E85 campaigns to divert attention from a generous federal tax loophole that is creating an artificial market for ethanol.
He notes that there are estimates that E85 production can rise to 18 billion gallons by 2015. But because ethanol contains less energy than gasoline, only 11 billions of gasoline will be saved. That's less than seven percent of the project gasoline supply.
O'Keefe says the future of ethanol can't depend on corn, but even if all other forms of biomass were turned into fuel, the net result wouldn't be a third of the demand for transportation fuel in this country.
He points to the marketing advantage of pushing E85 when the automaker's real motivation is gaining CAFÉ credits
O'Keefe says there are more readily available technologies that can improve fuel mileage by 20 percent and notes that Asian automakers "seem to understand this."
[Source: The Washington Times]
Labels: EthanolHoax
Organic compounds rarely exceeded drinking water standards; however, atrazine, metolochlor, simazine, MTBE and chloroform were all detected in more than 5 percent of the wells sampled.
Since the water quality of domestic wells is not federally regulated or nationally monitored, this study provides a unique, previously nonexistent perspective on the quality of the self-supplied drinking water resources used by 45 million Americans in the United States.
The newly released study on the chemical contamination of self-supplied domestic well water is featured in the August issue of science journal the Ground Water Monitoring & Remediation a publication of the National Ground Water Association; access this article and data from http://health.usgs.gov/.
Labels: Waterwars
Labels: EthanolHoax
My thoughts: People mainly buy cars because they are "in", cool or their favorite color (85% of market). Guilt, politics and “green wash” marketing are now pushing consumers into a more gluttonous situation of “just throw out your SUV and buy our new model”. This just pushes the old car into a “used market” of less fortunate. Not removing a problem just moving it (like our manufacturing burdens to the East).
Limiting consumption is the ONLY cure for a sustainable future on Earth.
The real key is eliminating the 30 million smog vehicles on the road buy giving TAX incentive to IMPROVE current vehicles by retrofitting with electric, CNG, duel fuel or pneumatic drives.
I learned this stuff nearly 15 years ago…. unless someone has changed math, the law of constants or physics… “wasting less, conserves more”, and anyone can do that.
Anyone can make a difference: ride your bike, walk, try carpooling (remove 4 cars at once). The point is to just do something positive. If we all work together, it is still possible in our lifetime.
Thanks for listening to positive change ;-) Chris
Now you can read the comments by William Wineke of MadTown
Labels: greenwashing, HybridHype, WI - Evniro
| Can be Procured Domestically: | | |
| Renewable Resource: | | |
| Biodegradable: | | |
| Dangerous to Handle and Store: | | |
| Could Provide Economic Gain to American Farmers and Industry: | | |
| Contributes to Global Warming: | | |